Vietnam Packaging Market Observation 2025

Findings from Our Field Visit, Pro Pack Hanoi, and Meetings with Clients

Our research trip to Vietnam in November 2025 offered an eye-opening experience to better understand the developing packaged food and beverage market in a country that has long promised much as a market but is even more exciting to see firsthand—energy, competition, and future expectations for packaging that go beyond numbers.

It’s not hard to notice the abundance of coffee shops and bubble tea shops on the streets of Vietnam. From independent stores to large chains, most are thoughtfully designed and create a relaxed, welcoming atmosphere for customers. It’s no wonder Vietnamese consumers enjoy the indoor drink experience so much—everything is created to maximize customer satisfaction, from the taste of the drinks to the comfortable environment.

In addition, Grab Food and Shopee Food delivery services are popular throughout the country. This makes one thing clear: packaging has to be more than just aesthetically attractive.

Since deliveries comprise such a large percentage of orders, leak-resistant closure, durability, and functionality are absolutely required.

This is what we can improve with our cup sealing machine. Vietnam beverage packaging traditionally uses plastic caps, but the new trends in takeaway need a more reliable packaging method. You definitely do not want your customer to receive a leakage, messy bubble tea cups.

In Pro Pack Hanoi, it became clear to us that these demands existed in the marketplace. Starting with packaging equipment and raw materials like trays, cups, and films, manufacturers emphasized boosting efficiencies, quality, and display attractiveness. The trends that existed at the exhibition matched fairly well with our observations that the Vietnamese need for quality and creative packaging is growing at a faster pace.

Going for a meeting with our clients gave us a deeper understanding of the challenges facing the clients: ensuring quality consistency, meeting the rising demands of consumers, and being different in a competitive world. Talking about future projects helped us understand the benefits of packaging solutions relative to their needs.

Talking about future projects helped us understand the benefits of packaging solutions relative to their needs.

This experience reinforced the fact that packaging in Vietnam is transitioning from a necessity into a crucial aspect of brand building and business performance, particularly in the delivery-oriented markets. We look forward to even brighter futures and even stronger partnerships in this wonderful land of Vietnam and throughout Southeast Asia.