Why Custom Sealing Film? Brand Advantage, Cost & Process Guide

In the highly competitive food and beverage market, product packaging is no longer just a protective shell; it is a critical factor in conveying your brand's first impression to consumers.

Professional custom sealing film design not only makes your product stand out but is also the best tool for enhancing brand recognition and increasing purchase rates.

This article will walk you through the various advantages of custom sealing film design. If you are evaluating or planning to produce custom sealing film, we hope this article provides you with useful information.

Why Choose Custom Sealing Film?

In the early Food & Beverage packaging market, many operators opted for transparent or generic pre-printed films because they were cheaper, simpler, easier to use, and required lower procurement volume—a very practical consideration.

However, as market competition intensifies and consumers have more choices, brand operators must use various methods to make their products more eye-catching and distinctive. Producing custom sealing film can achieve the following goals:

• Convey brand values and image.
• Allow for more complete product information on the film.
• Capture consumer attention and leave a deeper brand impression.
• Include ordering information to increase the chance of repeat purchases.

Based on Phoenixes' 20+ years of sales experience, the biggest concerns clients have when considering custom film printing are generally the price and the minimum order quantity.

Therefore, we also offer generic or fully transparent film options, allowing some operators to meet basic sealing needs with a lower purchasing threshold. Phoenixes Generic Sealing Film Link: Beverage Cup Sealing Film | Generic

However, if you wish to complete your brand image and ensure consumers remember you, we still recommend choosing custom-printed film.

— Get Inspired: Custom Sealing Film Gallery —

Is Custom Sealing Film More Expensive?

Yes, under the same material and size conditions, custom sealing film will definitely be more expensive than generic film.

However, every piece of custom film carries the brand message you want to convey. Through different design styles, every sealed product promotes your brand, and each exposure is carried away by the customer, allowing passersby to see your product.

Compared to billboards, store decor, digital advertising, or giveaways, custom sealing film offers more flexible exposure opportunities and a relatively lower cost advantage.

• Taking common plastic beverage cup film as an example: if one roll of custom film costs  $25 USD, and each roll can seal up to 3,900 cups (roughly 3,500 seals after accounting for everyday loss of 400), the brand exposure cost per seal is only: $25 USD / 3,500 cups ≈ $0.007 (less than 1 US cent). This figure already includes the functional value of the film as packaging material. In terms of marketing cost, you'd be hard-pressed to find a cheaper or more cost-effective medium than sealing film.

Is the Custom Printing Minimum Order Quantity (MOQ) High?

Yes, compared to generic film sold by the box or roll, the basic MOQ for custom plastic beverage cup sealing film (130mm film width x 450M) is about 60 rolls (approx. 10 boxes), totaling approximately: 3,900 (seals/roll) x 60 (rolls) = 234,000 cups.

For a beverage shop that sells at least 300 cups a day, consuming this entire batch of film would take about 2 years. For brands with two or more chain locations, the consumption rate would be faster. The inventory volume of 10 boxes of film is roughly equivalent to the space of a home refrigerator. Thus, the custom MOQ is indeed a factor for some operators to consider, but for brands looking for long-term operation, we believe this won't be a major issue.

• Many clients inquire about custom film for short-term events or product promotions. For these special needs with shorter usage cycles, we also offer **digital printing solutions** with lower printing volumes. Feel free to contact us to learn more.

Custom Sealing Film Production Process

To ensure every film accurately presents your brand concept and meets product requirements, we offer a complete custom-printed film production process. Standard custom printing typically takes about 35 to 40 working days. If you need to align with a store opening or event date, we recommend planning two months in advance.

Custom Sealing Film Frequently Asked Questions (FAQ)