Cheese Sugar's Efficiency Secret: How PH-59L Sealer Elevates Brand Quality and Cookie Packaging | Phoenixes Case Study

Can Efficiency and Aesthetics Coexist When Handcrafted Desserts Meet Automated Sealing?
CheeseSugar, a well-known gift brand from Tainan, proves it’s possible—
By introducing Phoenixes tray sealing machines, they’ve not only improved efficiency and optimized the packaging process,
but also created a smoother workflow where precision meets warmth in every dessert they make.

Today, Phoenixes visits the “CheeseSugar Half-Baked Cheesecake Tart Specialty Store” on Tainan’s famous Guohua Street — a paradise for food lovers.

At the entrance of CheeseSugar, rows of golden, half-baked cheese tarts are beautifully displayed behind the glass counter. As you step inside, the air fills with the comforting aroma of butter and cream. The minimalist concrete-gray interior creates a calm, warm atmosphere where the desserts take center stage—every visitor’s attention naturally falls on the star of the shop: the sweets themselves.

We had the pleasure of speaking with Mr. Chen Hsien-Hung, the founder of CheeseSugar.

“When we first brainstormed our product lineup,” Mr. Chen shared, “we started with tarts because most options in the market were room-temperature fruit or nut tarts. We wanted to create something that could offer different textures—whether frozen, chilled, or heated.”

He continued, “Our cheese tart has a unique feature—it turns molten and creamy when heated, becomes mousse-like at room temperature, and even takes on an ice cream texture when frozen. That multi-layered experience is what we set out to perfect.”

Beyond cheese tarts, CheeseSugar also crafts an assortment of cookies and pastries—each product reflecting their dedication to detail, from taste to packaging design.

This time, Phoenixes visited their production facility to witness the packaging process up close!

As a brand known for premium gifts, CheeseSugar treats packaging as an essential expression of brand identity—the first impression when giving or receiving. One of their best-selling products, the Cheese Stick, required a packaging method that balanced visual appeal with convenience. To achieve this, the team adopted Phoenixes’ tray sealing solution, upgrading their workflow with precision and consistency.

Phoenixes PH-59L Tray Sealer: The Perfect Balance of Efficiency and Elegance

CheeseSugar chose the PH-59L Tray Sealer by Phoenixes as their main production equipment, enabling high-efficiency sealing while maintaining a refined, premium appearance.

★ Learn more about PH-59L

Mr. Chen explained that in the past, Cheese Sticks were typically packaged in cylindrical tubes. Since each stick is long and delicate, they had to be inserted manually one by one—a time-consuming process. Moreover, customers found it difficult to take them out without breaking the sticks.

After switching to the Phoenixes PH-59L Tray Sealer, packaging efficiency improved dramatically. The new “flat layout” allows the Cheese Sticks to be neatly arranged, making it easier for customers to enjoy without worrying about breakage.

The box packaging also provides extra branding space for inserts and product cards, enhancing brand recognition. Its tabletop design ensures quick training and easy operation, saving valuable production time. With automation, CheeseSugar can now focus more on quality control rather than packaging issues.

Inside their facility, the packaging process runs smoothly and professionally—reflecting a high level of automation and hygiene.

Mr. Chen also mentioned that CheeseSugar was the first brand in Tainan to introduce boxed Cheese Sticks. “While others still use cylindrical packaging, we found that boxes are not only easier for customers to open and enjoy, but also more practical for stacking and storage.”

Phoenixes sealing technology not only streamlined the workflow but also reflected CheeseSugar’s commitment to customer experience—every detail, from aesthetics to usability, is designed to make desserts more enjoyable and accessible.

When asked what sets CheeseSugar apart from other dessert brands, Mr. Chen said firmly, “We aim to be one of the most approachable dessert brands in Tainan. Our packaging, pricing, and overall presentation are designed to feel friendly and sincere.”

This philosophy—blending thoughtful design with dependable machinery—keeps CheeseSugar shining brightly in Taiwan’s dessert scene.

With a foundation built on friendliness, stability, and integrity, CheeseSugar continues to make desserts that feel close to everyday life. Looking ahead, they plan to launch more innovative products that combine convenience with happiness—making sweetness part of everyone’s daily routine.

Website: CheeseSugar Official Site
FB: CheeseSugar Half-Baked Cheesecake Tart
IG: @cheesesugar_tainan